Kathy Chen
Kathy Chen
Design
BRANDING, DESIGN STRATEGY, ILLUSTRATION
I'm a visual designer based in Washington, DC.
After graduating from American University with a BA in graphic design, I went on to work in both the consulting and tech industries, at companies both large and small. I'm currently designing at a supply chain resilience and risk management company.
I specialize in branding projects, illustration work, and design strategy. My goal as a designer is to tackle abstract problems with creative solutions that not only look visually appealing, but also provide the user or client with the best experience possible.
My Work
Brand Refresh
Redefined the Interos brand identity and built out a more robust visual language that was applicable to a new website, refreshed collateral templates, and a more modern social media approach.
Pilates Studio Branding
Developed branding and logo for a client's pilates studio. Provided multiple logo options, sample digital content, color palette, and website support.
Wedding Collateral
Collaborated with a client on wedding monogram, color palette, print collateral, and signage.
Elastic.co Illustrations
Series of illustrations for global integrated campaigns and cultural celebrations at Elastic
Survey Report
Rebranded third annual market research survey report and accompanying campaign assets, including paid and organic social posts, infographics, white papers, and webinar ads.
DC Area Office Murals
Illustrated two murals for Elastic's DC-area office - one with iconic DC landmarks with data viz elements sprinkled in as a nod to the Elastic brand and one with a fun, colorful pattern made up of colorful row homes of the city.
Community Conference Event Branding
Created a comprehensive branding system around the annual Elastic Community Conference. Deliverables included zoom backgrounds, email banners, and web page illustrations.
